Marketing Expert
  • Varied roles in the media, PR and communications, marketing, advertising, event management: Marketing Director, Event and Project Manager, Media Analyst, Media Presenter and Host, Media Producer, Journalist, Social Media Manager
  • In-depth knowledge, and high level of familiarity with the marketing and media – 17 years of professional experience
  • Excellent personal organization and time management abilities: target driven and results oriented
  • Strong presentation and negotiation skills; experience in public appearances

Key Professional Skills:

  • Marketing, PR and Communications, Advertising, Branding, Media Content Creating, Digital and Social Media Marketing, Copywriting, Graphic Design
  • Event and Artist Management
Last Resume Update January 8, 2019
Address Novi Sad, Serbia
E-mail toni.bilincic@gmail.com
Phone Number 381641126372
Website http://www.linkedin.com/in/tonibilincic

Experience

Unitech - Hair & Beauty Cosmetics
Marketing Director
Mar 2017 - Feb 2018
Responsible for:

• Planning and implementation of the Unitech marketing strategy and the implementation global strategy of the brands that Unitech represents in Serbia, Montenegro and Bosnia and Herzegovina (SEE) – TIGI, Bed Head, WAHL, Alter Ego Italy, BaBylissPRO, Ceriotti, CND Shellac, Rich, etc.

• Event and Exhibition Management – Unitech is the key sponsor and partner of the most important Hair & Beauty events in Serbia – Serbia Fashion Week, Hair Open – Novi Sad, Belgrade Cosmetic’s Fair (WEB live streaming), sponsorships of hairdressers at the World competition, and organizing professional seminars for hairdressers.

• Responsible for a team of three people (permanent employees), and a number of external associates.

• Production of Unitech’s media materials: catalogues, brochures, guidebooks, point-of-sale materials in shops, commercials and banners.

• WEB and social media marketing: Company webshop, Facebook, Instagram, LinkedIn, etc.
Maxim&Co. - Marketing agency
Head of Sales and Marketing
Jan 2014 - Feb 2017
Responsible for:

• Sales of outdoor advertising media (billboards, city lights) to majority of the biggest national advertisers and institutions: City of Novi Sad and Mayor of the City of Novi Sad, Red Bull, Grand Motors, ERSTE Bank, Football Club Vojvodina, etc. - over 350 clients.

• Media buying and selling (ATL, BTL, TTL) for the largest national advertisers; creating, media planning and monitoring of campaigns.

• Responsible for a team of three sales agents and all digital marketing activities.
Radio AS FM - Provincial radio-station of Vojvodina, Serbia
Marketing Manager
Sep 2009 - May 2013
Responsible for:

• The overall sales of advertising space and media cooperation with marketing agencies and direct advertisers (over 500 clients) and for team of seven sales agents.

• Creating, control and proofreading advertising radio campaigns (media planning, copywriting, voice over), press releases and promotional material (flyers, brochures, POS material, commercials, banners).

• Sponsorships and collaborations with partner institutions and organizations: Štark Arena, EXIT festival, Avalon Production, Studio Berar, Sky Music, Arena Cineplex, Vip Mobile Beach Masters, Basketball team "Vojvodina Srbijagas", official radio of City beach “Štrand”, sponsorships biggest concerts and festivals in the SEE region and many other projects.

• Head of Radio AS FM Stage at EXIT festival 2011 and 2012.

• Creation and administration of Radio AS FM website, radio profiles and fan- pages on social networks and the Android/iOS mobile applications.
Ninamedia - Media monitoring and analysis agency
Media Analyst and Press-clipping Specialist
Jul 2007 - Apr 2009
• Responsible for monitoring and analysis of electronic media in Serbia for PR departments of many state institutions and agencies of the Republic of Serbia (President of the Republic of Serbia, Mayor of the City of Novi Sad), companies, PR, advertising and marketing agencies, food and beverage manufacturers, organizations – more than 300 clients.
NGO “Multilink” - Non-governmental organization
Project Manager and PR
Jan 2006 - Jun 2006
• The author and coordinator of NGO project "Music Link".

• Project title: "The possibility of the development of cooperation between young people of Kosovo and Serbia".

• Media who were reporting about the project: Voice Of America, Radio Free Europe, (Serbian media) TV Pink, TV/Radio B92, RTV, RTS, Danas, Dnevnik (Kosovo media) Urban FM Kosovo.
Urban Bug Magazine
Journalist, Columnist
Sep 2005 - Jul 2008
• Journalist in the field of culture.

(Printed edition of magazine, national distribution)
Radio AS FM - Provincial radio-station of Vojvodina
Program Producer, Radio Host, Journalist
Dec 2001 - Jun 2008
• Morning show radio host, presenter and journalist.

• Author and radio host of the Club 'n' Bar Radio Show (over 400 weekly radio shows; 200 guests of the artists, many PRs and other guests; 1,300 hours of live program).
Other work projects
Marketing, PR, Creative Industries, Entertainment, Culture
Dec 2001 - Dec 2001
• Social Media Manager – “Nada Diva” Medical Clinic; 2016-2019
• Marketing Manager – Music school “Kulturno sklonište“; 2014-2016
• Marketing Manager, PR – DJ School Novi Sad; 2014-2016
• PR and agent – musicians/singers Petar Jelić and Slađana Milošević; 2013-2016
• PR and agent – AVOID aka DJ Vladimir Aćić; 2014-2016
• Marketing Manager – Vojvodina Choral Association; 2013
• Creative Writer – “Muskimagazin.com”; 2009
• PR – “Master Sound” music festival, Novi Sad Fair; 2007
• Journalist – “City Focus”; 2004-2005
• Voice-over (OFF) for TV and radio jingles, spots and presentations, telephone prompts (Gorenje, Beko, Beck’sperience, Hotel Best Western Prezident, Aqua park “Petroland”, Fashion studio “Click”, etc.)
• Proofreader and text editor in Serbian – websites, booklets, brochures, guidelines, flyers, video content
Club ‘n’ Bar - Event agency
Event Manager
Dec 2001 - May 2008
• Organized more than 30 concerts and parties.

• Booking agent and talent headhunter – DJs and music bands.

• Artist management and development.

Education

Faculty of Media Management FAM (Sremski Karlovci, Serbia)
Bachelor
Oct 2014 - Jul 2016
Vocation: Media Manager

I was moved from a Faculty of Economics Management to a Faculty of Media Management.
Secondary Medical School "7. april" (Novi Sad, Serbia)
High School Diploma
Sep 1994 - Jun 1998
Department: Dentistry
Vocation: Dental Assistant-Nurse

Contact Candidate