Experienced Business Head With 10+ Years Experience in FMCG

MBA qualified professional with 10+ years of Sales & Marketing experience from FMCG Industry within UAE & GCC, having outstanding Key Account Management & Channel Sales Management Skills ( Modern Trade, Traditional Trade, PFM, C-Stores & HORECA ). Hands on expertise in formulating Sales & Marketing plans for the company, based on directives from stakeholders, market trends & research data. Good knowledge in liaising with Creative agencies / ATL & BTL partners for marketing activities. Well experiences in driving new and pre-existing businesses; establishing strategic partnerships with key clients, distributors and vendors local as well as international. Proven track record in new product developments, identifying new business opportunities and optimizing existing operations models. Well organized and self-driven personality with innovative ideas and capability to handle complex product mixes. Periodic appreciations, awards & recongnitions from most ex-employers and partners

Last Resume Update December 30, 2018
Address Dubai, United Arab Emirates
E-mail nizam4res@gmail.com
Phone Number 00971-554848902


Stratus General Trading LLC
Business Head
Apr 2015 - Current
 Enhance business for company by identifying new sales channels and developing existing channels
 Key Account Management (Retailers, HORECA, Distributors, Export Partners & E-Commerce partners) Negotiations, Annual contracts/ BDA, Distribution Agreements, Customer Analytics & Joint Marketing plans
 Prime Responsibility for Sales & Marketing plan for the company, Budgeting Vs Actuals, Correction plans
 Brief and liaise with Creative agencies / ATL & BTL partners on various marketing plans on regular basis
 Product Management – Ensure availability, visibility, shelf share, market share and reach across channels
 Prime responsibility for P&L of the company, Maintaining channel profitability, stock and demand planning
 Analyze market research data, transform insights to actionable sales and marketing plans for company
 New Product Developments, identify growth opportunities, monitoring category trends in local and export markets, representing company in trade fairs, constant product mix improvements
 Managing companies calendar regarding New Product Launch, thematic campaigns, promotions, sales & marketing events, customer activations
 Sales & Operations team Management, New recruitment, Training, Enforcing company values and goals within team, Performance Management based on KPIs, Ensuring ethical practices and industrial standards
 Ensure smooth information flow between main functional departments (Sales, Finance & Procurement).
Al Ashrafiya International LLC
Retail Sales Manager
Dec 2011 - Mar 2015
 Responsible for core functions of Retail Division in UAE (Area Covered : Dubai, Sharjah, Ajman, Umm Al Quwain, RAK, Fujairah, Abu Dhabi & Al Ain)
 Responsible for P&L of Division, Annual Sales & Marketing Plan, Budgeting Vs Actuals, Correction plans
 Key Account Management – Responsible for Negotiations, Contracts, Business development agreements
 Managing team of Supervisors, Sales Executives, Merchandizers, Van Salesmen & Distribution staff ; based on KPI Analysis, following best industrial standards & ethical practices
 Brief and liaise with Creative agency / BTL partners on various sales & marketing plans on regular basis
 Product Management – Availability, Visibility, Shelf share, Category Share, Market Share & Reach
 Data Analysis – Based on Product, Market, Customer for improvement plans, Stock & Demand Forecasts
 Channel Sales Management & Profitability analysis to develop action plans to improve
 New Product Developments & Product Launch, based on Industry, market & category trends
 Montioring Competitor activities and campaigns to develop relevant action plans to minimize risks
Dhiyafa Chocolates LLC
Sales Manager
Dec 2008 - Nov 2011
 Responsible for sales functions mainly covering Abu Dhabi, Al Ain & Dubai region
 Staffing, Managing a team of Merchandisers, Van Sales & Distribution personnel to achieve set business targets.
 Key Account Management – Responsible for Negotiations, Contracts, Business development activities with Hypermarkets, Supermarkets, C- Stores, Chocolate shops & Roasteries
 Ensuring Product Availability, Visibility, Reach and Sales Team Productivity.
 Developing, Implementing and facilitating Monthly, Quarterly Sales plans
 Business Analysis – By Product, Volume and Value to assess scopes for improvement
 Ensuring all functions are in line with the Annual Business Plan
 New Product Proposals, Constant development of portfolio of products
 New Business Concepts Review , Franchisee proposals
 Market Research, Competition Analysis & Reports to Executive Director of the Group.
 Customer Profitability analysis & Develop action plans to improve
 Demand Planning for entire retail products range
United Business Development
Sales Executive
Jun 2005 - Nov 2008
 Responsible for Sales activities of the company
 Client Acquisitions & Key Account Management – HORECA, Hypermarkets, Supermarkets, Spas, Corporate Clients & C-Stores.
 Managing a small team of Merchandisers, Van sales & distribution personnel to achieve set targets.
 Developing, Implementing Quarterly , Monthly & Yearly Sales plans
 Market Research, Competition Analysis & Reports to Executive Director of the Group.
 New Business Concepts Review & Feasibility Analysis
 Evaluation of New Franchisee Proposals & Distribution Agreements


Kerala University
Masters in Business Administration
Jun 2003 - May 2005
Finance & Marketing
MG University
May 1999 - Mar 2002
Bachelors of Business Administration

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